Dame • Lacey Card

Dame

Logotype. Packaging. Branding.

Objective

Dame is a female run cannabis company that specializes in pre rolled joints. They requred a brand and packaging system to elevate and add a touch of femininity to a vastly male dominated industry. The goal was to draw in a high end audience, while educating the consumer on how women are changing the way we see growing, packaging and buying marijuana.

Solution

The design for Dame pre-rolls started with a hand lettered logo inspired by the roaring 20’s. A new spin on packaging was created to highlight the experience of opening the product. Sophistocated colors were used to differentiate the cannabis strains, while a clean grid clearly defines the brand’s need to know information. All aspects come together to form a beautiful and functional brand and packaging solution.