Otium • Lacey Card

Otium

Hotel Branding. Logo. Packaging.

Objective

Otium is a tiny homes hotel nestled in Northen California’s Redwoods forest. A central lodge provides all the amenities of a luxury hotel stay, while the individual tiny homes provide privacy and a cabin in the woods level of relaxation. This hotel is geared towards families and couples looking for an elevated experience while exploring the excuisite natural resources in the area. Depending on the season and occupancy level, this aims to be a mid to high range price point. The name Otium is the latin word for leisure time.

Solution

Due to the location and regional offerings, the design for Otium is clean, yet cozy and woodsy. A modern wordmark logo sets an elevated tone, while the creme and soft green color pallette adds a relaxing identity. Different tree ring textures throughout the design are intended to inspire exploration of the natural landscape. A calming, easy to navigate website draws in guests, and makes the booking process simple.